10 Simple ways to expand your hotel business

Introduction

Are you looking to expand your hotel business? Good.

A good business should keep evolving itself to stay afloat in the market. Whether you are just starting out or have been in the business for a while, revenue comes from expanding your business. A lot of business and marketing books teach you a straightforward and monotone approach to becoming the “best business in the world”. However, it is easier said than done. No matter how many “fool-proof” methods people suggest, most businesses learn from trial and error.

This blog post will act as a simple checklist to grow your business.

1. Spy on your competitors

If you want to be the best, learn from the best. Ah, the good old line.

The line might be old, but it still holds true. Spying on your competitors will help you know where you could improve. Did they adapt to a new technology? Are they expanding their customer base? Did they invest in a new market? Monitor them every day. Analyse their moves.

That doesn’t mean you have to copycat every single movement. Watching them will help you know their line of thought. With the help of social media, it has become easier to keep an eye on businesses. Create an anonymous account and follow all their social media pages. Subscribe to their newsletters. Participate in virtual Q&A sessions. Try to follow the important employees on LinkedIn and see what they are up to.

Likewise, spy on businesses that have failed. You will know all the red flags to avoid. Learn where and why they went wrong. It could save you from a wrong turn.

2. Enhance your online presence

This is a continuation of the previous point. Monitoring the social media handles of your competitors, will give you an idea of the content that gets the most engagement. A business that has a strong online presence, has a higher chance of retaining its customers.

Online presence is not just limited to social media. It includes website SEO, email marketing, OTA presence and more.

Read our detailed guide on how to promote a small hotel in India on social media. It includes boosting your online reputation across all the major social media websites like Facebook, X, Instagram, WhatsApp, YouTube and Pinterest.

Read why you should maintain a strong presence on OTAs (online travel agencies).

2. Prioritise guest satisfaction

Happy guests are your best promoters. Focus on delivering exceptional customer service, encourage guest feedback, and consider implementing loyalty programmes to foster repeat visits.

3. Form Strategic Partnerships

Collaborate with local businesses, travel agencies, and event organisers. Building strong partnerships can expand your reach and bring in more bookings.

4. Embrace Technology

Invest in hotel management software for efficient operations. Explore keyless entry systems and leverage data analytics for personalised guest experiences.

5. Invest in Staff Training

Well-trained and motivated staff contribute to a positive guest experience. Regular training sessions enhance hospitality and customer service skills, fostering a welcoming environment.

6. Engage with the Community

Participate in local events, and consider hosting your own. Engaging with the community helps build a positive reputation and attracts local guests.

7. Smart Marketing Strategies

Develop targeted marketing campaigns, especially online. Utilise social media platforms to showcase your hotel’s unique features and promotions.

8. Sustainable Practises

For decades, people have been vocal about the lack of eco-friendly practises in the tourism and hospitality industries. While some big names have gone all out to maintain their “green tag”, smaller businesses have joined the trend. Green hotels are attracting tourists all around the world.

Highlight your commitment to sustainability in your marketing efforts. Learn how to make your hotel more sustainable and attract more guests.

9. Keep Your Hotel Fresh

Periodically update and renovate your facilities to keep them visually appealing. Pay attention to interior design and use high-quality, professional photos in your marketing materials.

10. Diversify Revenue Streams

Explore additional revenue streams such as hosting events, partnering with local businesses, or offering unique experiences. This helps to increase your hotel’s financial stability.

Conclusion

Expanding your business will be daunting at first. It might seem like a giant leap from your comfort zone.

By focusing on these 10 simple ways to expand your hotel business, you can elevate your hotel’s reputation, attract more guests, and ultimately achieve sustainable growth. Stay adaptable to industry trends, and remember, the key lies in providing excellent service and memorable experiences.